The term experiential marketing is increasingly making its
place in business circles. Any campaign that claims to be experiential should
essentially engage with the customer to leave the person with an emotional
connection with the company or product being promoted.
Although the definition of experiential marketing may only
have been with us for a short span of time, the idea has been there with us for
much longer. Companies have been using publicity stunts and promotional events
to engage prospective customers for decades. However, experiential marketing
has appeared as a genuine discipline in the wider marketing industry.
Many people argue that the rise of such campaigns is primarily
down to the lack of penetration that traditional advertising now attains.
Apparently people simply do not fasten to traditional methods as much as they
used to, and this could be due to a number of reasons, ranging from shorter
attention spans, to a greater amount of distractions or even a more expanded
resistance to advertising in the contemporary age.
In due course, this new method of experiential marketing in Dubai and around the globe hopes to break down the barriers of
traditional advertising, making a lasting impression on people through the use
of memorable experiences. One of the leading differences between traditional
and engagement marketing is that the memory of the experience or the product is
more positive because the target audience is not been explicitly asked to buy
anything. They are given a chance to try out the product without the pressure
to purchase it which reinforces positive connotations.
The two way nature of experiential marketing is its greatest
asset. It involves the person with a brand in such a way that is really unique
and builds a rapport with the customer, which is simply impossible with
traditional techniques. However, it is only by formulating campaigns by skilled
practitioners in the field to target a specific audience that it is possible to
create these positive memories.
Eventually experiential marketing is
more than just a regular advert or the pitch of a salesman, an excellent way to
build a connection with the customer base. By applying artificial intelligence in Dubai or elsewhere businesses can produce
smarter and more targeted advertisements as well. Hence, AI in experiential
marketing makes it even worthwhile.
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